For our purposes, is the result of a process that leads to something different, different, that did not exist before, which may be a new company or project, a new marketing strategy or a new product. Naturally, to achieve it requires creativity, specifically understood as the process that leads us to seek and find these new ideas.

Usually creativity is associated with genius, with great artists, authors or inventors, but this is only an expression of the same, which occurs when the innovation is great and important, having a great impact on a large number of people. But creativity can also manifest in more moderate levels, such as inventing a story to the children to fall asleep, or intermediate, just to generate ideas or solutions that have more impact on the environment in which we operate, as the organization or community

This creativity, regardless of level or characteristics, is key to individual advancement, professional, organizational and social. It is necessary for a parent in the relationship with their children, and for a writer or a housewife, for executives, politicians, teachers, spouses, children or adults. In short, we all need it.

And creativity is well understood, although some people may be considered more creative than others, is a quality human being, without discussing whether it is personality, talent or ability. Being creative is definitely a potential that we all possess, though it seems that some would have lost … It is said that among children creativity emerges as something natural, but in adults is almost nonexistent. What happened with that immense human capacity? Who has taken our creativity?

There are many obstacles to creativity, defined as those factors that prevent us from trying to change, or have ideas to innovate, becoming true brakes, which are in the personal, social and cultural.

There are difficulties in ourselves of psychological or emotional, such as fear of the unknown, fear of embarrassment, insecurity, the desire to succeed easily, prejudices, or even low self-esteem (thinking is not creative) as well of simply not thinking. Other problems are even in the use of our senses or related skills, such as difficulty to define or understand the real problem, to combine or recombine things, analyze and look at all angles, and so on.

Many of these limitations stem from the education systems, often in place to encourage creativity, inhibit or abort. Children come with all the innate and spontaneous creativity, but as they progress through their “teaching”, not “learning” the van missing. In the primary, secondary or tertiary storage is encouraged, absolute truths are taught, no links theory with practice, in short, is not taught to think, solve problems or seize opportunities.

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The intermediate of wholesalers and retailers has declined significantly due to electronic commerce. Now, almost all products are available without going to a local. Consumers can access the Internet to pictures of any product, read the specifications, find the best price and terms from online suppliers and place orders and pay.

The expensive printed catalogs have disappeared. Purchasing B2B (business to business) over the Internet increased even faster than the consumer online shopping. The purchasing managers of companies acquired by Internet Articles usual: either advertise what they need and expect a reply from a supplier, or simply browse your selected websites.

Traffic decreased physical premises retailers. In response to this, there are more enterprising retailers that offer entertainment and entertainment rooms built their businesses. Many libraries, local food and clothing including bars and auditoriums for lectures and performances. What essentially promote and sell these places is an experience, rather than an assortment of products.

Most companies have built proprietary databases with a wealth of information about preferences and requirements of each client, and uses that data to make a mass customization of offers to individuals. A growing number of companies presented online product platforms, in which customers design the items they want. Many auto companies, computer, appliance and food invite customers to visit their Web pages and design the offer (product, service, system or programs) in a form to be filled with your preferences. The image of the modified product is then displayed on the screen.

Companies are finding imaginative ways to go beyond customer expectations, and thus improve retention. As a result, competitors find it increasingly difficult to acquire new customers. Therefore, most spend their time trying to figure out how to sell more products and services to existing clients.

The organizations focus on creating customer participation rather than market share. Many have found new ways to increase both the level of sales in general and cross-selling. Gain greater knowledge and understanding of customer segment and from their databases by applying new and more effective techniques for interpreting the information. Finally, the companies got their accounting departments generate real numbers on profitability by segment, individual customer, product, channel and geographic unit. Now, focus on customers, products and more profitable channels, and are putting together packages of rewards for these clients. The company went from a perspective based on the transaction to one based on developing customer loyalty.

Is often spoken of the need to orient companies toward customers, not the products.  All these aspects give us an easy read and clear: there is a part of the sector capable of creating and operating their advantage at the level of costs, access to low cost of technological innovation, productivity and standardization of supply and sustainable development strategies marketing that generate more users.

But can we admit that we are creating satisfied customers or users made up?

The current reality is that we belong to an industry like any other, tends to standardization and globalization, and that this standardization of services takes advantage of strong demand that generates three immediate symptoms:

1. The low investment in customer loyalty
The reality is that generally invest too much in communicating what we offer and pay little attention to internal flows (the-how-it offer). We have constant attacks Marketing myopia, investing large sums of money to attract customers, create campaigns, create strategies and promotions … but it seems that we do not realize that our migration rates are the same as five years ago.

2. Systematic copying services and concepts and non-creativity
We spend too little time to create an internal traffic information and training in our companies. This hinders creativity and worse if we consider the ignorance we have about the “promise of value” that our customer asked us to join, and ultimately met or not, too often we choose to copy what the competition, with the confidence to fight with the same weapons (but the “promise” is still there but we decided that this issue is not going with us).

3. The non-differentiation from competition
The result of all this is that when the difference becomes something more objective than a few square meters more or less, that some machines more or less, and that a low or so, we face a problem of systematic imitation of services concepts and sales messages, and this is not creative.

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According to Wikipedia, credibility has two dimensions: the ability to build trust and the degree of knowledge. Therefore, you should try to position themselves as expert in your niche and gain a reputation for integrity on the web.

There are different ways:

1. Publications

One of the great benefits of writing articles, other than to attract traffic to your site, is to position themselves as experts in their field of expertise. It is important to deliver valuable content in their publications. So people will see that you really have control over the subject and will be interested to hear more from you.

2. Integrity

Professional integrity is a fundamental aspect of the credibility of business on the web. Do not make promises that can not meet and make sure that their products and services are of high quality.

For it is important to make a constant assessment of their management. You can survey his followers and always be open to criticism, however much it hurt. Another way to demonstrate integrity is to give customer service top notch. In this area it is easy to make a difference, since most web entrepreneurs are negligent when personally involved in the problems of their clients.

3. Testimonials

One of the best ways to gain credibility is to publish testimonials from your customers are satisfied with your products and / or services.

How to Get Testimonials?

Often come alone. People who are experiencing a change in their lives because of your products are going to write to thank him. All you have to do is get permission to publish the testimony of the person. Never post a testimony without the prior permission of your customer!

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Do not make the mistake to assume the products and services sold. Ask your potential customers about their needs and desires, in order to design a product for you.

I surveyed my contact list before taking a new product. Entrepreneurs always ask what the biggest obstacle in your life and your business in order to assist them in what they really need and not what I think they need.

Adds value

Make a difference with the rest of your competition. This difference and the added value that will make you unique and to give more value to your product or service. If above that value is personal, and you do not cost money is the key to your success.

Credibility and Visibility

Something that will increase your sales without doubt, is credibility. Credibility is achieved through regular contact by e-mailing or newsletter.

The interesting thing is to create media interest, out in the press, radio and television, as well as take care of that information gets to your contacts. Ask everyone you know.

Set yourself goals ever higher

Do not settle for a certain number of sales, always looking to increase them. By doing this, if your business suffers economic blow of any kind will not suffer much, besides that you have trained your creativity in order to optimize your results in any situation.

Set yourself monthly or annual goals, and try to overcome each new month or year. If they failed at a time nothing happens, but always seek ways to achieve it.

Implements these four ideas in your business and you will see how the sales start to rise, making your business stronger.

These are the strategies I use to increase my sales, thanks to my business which is always making profits.

This issue of cash flow will solve one of the key questions of any project, undertaking or evaluating a business proposal or Promotional, how much money is needed? and if we can fund it at that level or we can make it even bigger or should decrease, if the cash flow shows that we need 200 million and after an analysis we find that our Uncle Frederick has only 100 million and we can get a bank loan only 20 million, there we have an insurmountable limitation and we rethink the project with the financial capabilities we have.

Cash flow is the presentation on a table, figures for various periods into the future, and for different items or factors, when will you get in or out, physically, money.

The main objective of cash flow estimation, by period, the net result of cash income less money orders, ie, at what period will be over or missing money and this process allows us to identify the need for working capital and how, to make decisions about what to do:

Or invest in a big, when there is excess cash, or get the money needed to operate either with partners or funders.

The cash flow table has many columns as periods (years, months or weeks) to go to establish the Revenue and Expenditure of money, and as many rows as items or factors whose income or expenses are to be projected. The figures contained in the “Cash Flow” are the result of detailed calculations of them has been done in other tables. Cash Flow contains only cash movements (input or output) in cash recorded in the period that is expected to occur physically.

If there is a cost that is not rotated, as the “Depreciation” is not included in it.

Cause Effect Relationship

In a company for a sale income or expense of raw materials or personnel, is “cause” or accounted for in the income statement to calculate the value of the company (revenues minus costs) when they made the commitment to pay .

The sales revenue recorded in the Income Statement, or “cause” in the period in which the seller makes the sale or “emits” the bill, although the sale has been made on credit and therefore the money is going to receive later. (30, 60 or more days later).

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A Database is a comprehensive collection of interrelated and not duplicate information – usually stored in a computer and available to multiple programs. This information can be viewed or manipulated with precision at any time.

By extension, a marketing database is a system information file (built according to the definition above) about customers, prospects, products, sales and others in a company. This information is conveniently accessible to be updated and tested – and of course – to carry out marketing activities.

More specifically, this type of database is a collection of names and addresses personal information about these people – whether based on their purchases (or donations) or other external information.

Importantly, although common today is the electronic management of records, you do not need a computer to use databases in your marketing. Here’s an example …

1. Email Promotions and timed reminders

This has to be the core activity that you perform. If you have been subscribed to Business Success for some time, then you’ve seen the promotions I do for my own products – again and again.

What I call a “reminder” can be something as simple as a handwritten note. They are effective in case of visits to the doctor / dentist, oil changes and tune-up, and things like that.

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Getting used to running brainstorming with some frequency, you will develop your creativity and ideas began to flow in such a way that will queue to implement in your business. New ideas are translated into new customers and avoid the boredom of those who already have.

Read this article and learn some keys to making increasingly effective brainstorming, and lack of fresh ideas and new solutions to your everyday problems are no longer your problem.

Brainstorming, translated into Castilian would storm or brainstorming. It is a very useful exercise to train your creativity and make the most advantage of the interaction of many minds.

The brainstorming you can do it alone or also in the group, the latter is much more efficient because the result is the sum of the minds, but this is multiplied, as an idea to provide one, you can move the gears that make other / s person / s generate / n an idea star.

Brainstorming also gives you different ways to solve a problem or achieve a goal. Which gives more strength and effectiveness. I leave you some tips to make your brainstorming is a fun game for you to also get advance your life and your business by leaps and bounds.

Get together with friends who share your goals

Brainstorming meetings can occur at any place, whether a classroom, meeting room, the dining room of your home. But you can also apply it to your going out with friends, or organize in your city.

As you gather with your friends to go drinking or snack, you can do but to propose a brainstorming-snack for example? That sound good?

The important thing is that all participants share the goal for which you have arranged the meeting, this will all be motivated and that the meeting did not deviate.

Select a person who conducts the meeting and another containing the information. It is important that a person has moderate and speaking time for the meeting does not become chaotic.

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The Human Resources audits were always gray areas and usually ended with disadvantages or combo pack consisting of an organization, a description sheet for each position, course records of each employee, and the difference between them is Excel or off a training plan with the content of the courses required for the company to reach the level of “quality” of people that have to do with the quality and / or product requirements … .. sometimes more, or sometimes less.

Outside were to be audited, profiles and competencies of other people that make up the organization and, buyers, logistics, finance, marketing, sales, consultants, ie those who are directly or indirectly linked to the operating result the company, and therefore its relationship with customers.

We refer to a small requirement of the standard, which is a very important point about the relationship between people and the organization as an environment that contains and leads, in this environment generate skills and attitudes that have led to great success led many companies human resources.

As one of the strategic points are there in an organization, its key audit is very important for the proper functioning of the company.

That is, the vast majority of people who provide services within the company and also many subcontractors or outsourced sectors and those sectors of outsourcing, end up taking responsibility for the conformity of product requirements and must be developed an evaluation method to ensure that these resources remain under control the competition system and verified the effectiveness of actions taken for example in training.

If we look at hundreds of training programs for different companies often see their marks … …, but few measure as such verify or improve the outcome of training companies, or if there is an index to measure and verify that they have been effective.

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It is a way of marketing your products or services without necessarily having a store. And undoubtedly, is the surest way to promote your product or service. In contrast to claims of a “picture” or campaigns that create brand loyalty – always direct marketing when you ask for a response (usually a purchase) in each of your promotions. So if your phone is not ringing with customers wanting to buy, you know immediately that your letter or ad is bad.

Before you spend a penny more, you can change it (testing a new owner, a different price, another publication, etc..) Before using it again. What this means, of course, do not spend a fortune on a bad campaign. First run a small test, evaluate the response, and adjust your campaign according to the analysis. It is the safest and most effective investment at the time of marketing.

It is also the best way I know to get rich …
The Direct Marketing business I got rich, very rich and can make you too. And all you do to get the results I have obtained, is to emulate what I do.

You see, virtually everything can be sold using direct marketing or mail order. So no matter what the product or service you provide can amass a small fortune if you learn how to effectively direct marketing.

The elements you need to make your business Direct Marketing …

What you need to have a successful direct marketing operation is truly minimal. Check the list below:

1. A computer with keyboard and mouse, black and white laser printer, and a 17-inch monitor to see the letter in its entirety.

2. A fax machine.

3. Software – in my case I use Microsoft Access for database clients and Microsoft Word to design promotions. Both programs are easy to use.

4. To accept all credit cards and other forms of payment that people want to use. Idea: When you contact the banks for these services, you need not tell you is to implement a direct marketing operation, and who do not understand. Just tell them you will do your marketing for your existing products, to accept your order easily.