Here are tips for marketing small businesses and businesses that may serve to position your brand, increase your sales and retain your customers.

• Focalization in one type of product

The focus on a single product line or service, we will be recognized and associated with them, realizing that we are positioning ourselves in a small market niche where we excel and be recognized. Ex: we supply a repair service which includes PC’s remote assistance and transfer of machines.

In this way, we increased our position in the “head” of the customer and we are possibly among the first to appear on his “form” when you need a product or service offered rate. Also we can manage with a sense of quality associated with it could afford to handle a somewhat higher price than the market. This does not invalidate have a variety of new products and services that customers are generally positive, but always associated with the main line.

• Specialize in one type of consumer

similarly to focus on one product; the focus is on a segment or market niche. This fund will enable us to meet their needs, preferences, habits, culture, shopping, etc. and adjust as a commercial offer. Ex: user target “new” computer and technology, more than 50 years. At the same time, explore this niche sub-segments within the main (is men and women, by education level, type of need whether professional or personal, etc.)

• Create your brand identity and personality

Means creating a unique style to our products and to venture. One way of doing things, points at which we recognize and identify.

Several factors help to obtain this identity, from the design of our logo to the colors used, the communication style and how we provide our products and services

• Aware of your competitors

we must be attentive to the strategies or actions taken by existing competitors and new entrants that are appearing.

It also takes into account your competitors ‘indirect’, one that can to drag customers although it is not a similar product (erg if repairs PC’s, books explaining to do)

This information should shoot the generation of actions to counteract or take advantage of us as the case of competitive moves.

• Gets customer feedback

being constantly attentive to their views, comments, suggestions and complaints?

Not just passively, but also active, through surveys, talking, opening the game for the views, making short calls, among other possibilities. After that we manage that volume of information, planning and implementing corrective action suggestions frequently we hear.

• I got your customer data and generates a database

Assemble a database of our customers, at least basic information such as name, address, phone number, birthday, occupation, product or service purchased and email, will enable us to know more, make up and maintain contacts with them.

For example, we send communications of appreciation, newsletters with news, offers, etc.

• Communicate testimonials of satisfied customers and seek to address

it is one of the best letters and advertising we have.

The more are the testimonies and the more known are the clients who make them, the better impression?
We can post them in our brochures, website, social networks, and quoted in our dialogue with potential customers.

In turn, motivate the satisfied customers who refer us new customers if they experience needs to purchase our products or services. Even generate egg. Discount coupons for customers who refer to us.

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