Archive for the ‘Advertising’ Category

One of the major components of relationship marketing is called direct marketing, which combines tools like advertising, public relations, promotion, direct mail and telemarketing. Also as another component can use cross-selling mechanisms not only seeking greater market share but on the client, in other words, the total of different products that a person does.

With respect to relationship marketing plan, we indicated that as with any program that needs to be planned, follow a series of steps that contribute to its success:

Step 1: Assessing diagnostic
Step 2: Consolidation of the database
Step 3: Micro segmentation of the database
Step 4: Market Research
Step 5: Determination of the plan’s objectives
Step 6: Accuracy of the plan format
Step 7: Internal dissemination and classification of internal customer
Step 8: External exposure
Step 9: Implementation and implementation of the plan
Step 10: Measure results and adjust the plan

In its application, fortunately has Internet at present and also to be considered, that marketing-oriented customer participation requires the use of comprehensive and individualized information that originates in the course of time through dialogues with specific customers. Count Ernesto about reminds us that The dialogues provide information that is more intimate and more powerful than what could be any record of transactions. One may be tempted to think that the information extracted from a media dialogue using 1a1 is not very detailed.

However, each dialogue with a customer is an opportunity to shape the scope of our relationship with that customer, all items of knowledge from a dialogue-can be used to ensure a stronger relationship, more productive and durable. Definitely take into account that this type of marketing is presented as the new marketing paradigm, and is an application on the same object of study, isolated exchange of trade relations, which affects both the theory and practice the discipline.

Make the sale, keep in mind that working with a human being who wants to find an answer, a solution to a need. People, for example, when going to a mall or when you surf the Internet, is, in theory, looking for a product or a service. But here begin the questioning. Will this product is what I want?

The product is not really what the customer is buying, what they are buying is actually a result, however, if you look further the result is not the end of the process. Whatever the outcome is the benefit that this product can give the customer a benefit that further contribute to the solution of a problem it has.

Given this it should bring a typical example used in advertising: “People do not buy drills, holes people buy.”
This can be explained well. People do not buy the drill, which in this case is the product, people buy the hole that is the result, but it does not end the matter, what people buy is the benefit that can give you, for this example could be to hang a picture on the wall.

Say this person is just moving house and want to hang a picture and there is a hole to put the screw to hang a picture, that is the benefit, but what’s the solution? Sounds silly but it could be that the wife continually repeated “three weeks ago we moved house and has not hung the picture on the wall” That’s the problem and the purchase of the product you are looking for the solution to that specific problem.

This example is suddenly something quite funny and simple, and may not be used in an advertisement for holes larger problem exists that, but it clearly illustrates a point you want to reach. This is the process in which a customer decides to buy a drill, but his psychology followed all a way to conclude the purchase. Probably did not need a drill, there are probably other ways to hang the picture, but then see another point to understand more thoroughly the issue.

Let’s experiment. Look at your computer monitor, divide it by 4 points at one end. On the first point, place the product in the second division the result for the client, the benefit in the third and last solution to the problem. That is the process of study, introspection, that’s the essential formula for creating a good sales letter.

With these four steps the letter will be successful. The product is presented in the first instance, we begin to specify the output provides the purchasing. Then describes the benefits and finally, the solution to the problem. All this can be done in video, audio and also following the same scheme to produce an excellent, productive and competitive sales letter.

Using Face book, Google, Twitter is free, we provide many tools to generate content, and we are millions that we enjoy entertainment, pass time, business, education etc.

But that time enjoyable to invest, these companies used to make a big deal with advertising, which is very good, and we hope to achieve good profits to improve the services that we use, passionate and entertaining.

Another way to gain our attention, affection, joy of some companies is to bring fun into their business, as shown in the following videos. How long do you remember? How many will have known it? The editors of blogs How many posts with these videos written? And what about social networks, forums and more.

We are where we like, we share what we love happy, and it is all free advertising, effective and durable solution for these businesses. Clearly it is setting the trend of emotional marketing.

In the business world can respond quickly and strongly, the fact is that many times you forget what a customer for company and we neglect the attention and care they deserve.

The client is a figure that is always present, of course, is accusing the products and services that companies offer and what they get consolidated in the market and earn income and returns to position themselves and survives.

Then why is there sometimes is ignored and neglected the importance of the treatment they deserve?

The answer is complicated but some reasons are:

“That the company is not able to transmit to the persons composing the importance of this figure to the survival of the, that certain steps are a little more time consuming and can delay the other tasks, that there are no clear guidelines for action to any incident..Etc.

It seems that the above does not make much sense when investing large sums of money and resources to investigate new lines of business, create new products or services, attract customers, make known, advertise…

The truth is that everything mentioned above is important, but to dedicate a part of that effort to involve and educate the workforce of the companies in the care and customer service is essential.  What are the customer and its importance?

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When starting any Marketing course the first question are the four P’s of Marketing What is this? is a rule of thumb that easily recalls the basics to keep in mind any marketing campaign. The four Ps are Product, Place, Promotion and Price.

The product is the physical good or service you sell, the product concept is something more than an object itself (or packing produce packaging, post-sale services, etc.). For some products this is much more important than the product itself paradoxical as it sounds: in the market for perfumes, packaging and branding is much more important than the perfume.

The product may be or may not be a priori, in the non-physical services businesses: consulting, legal advice, etc. The product is a set of services together into a name that is identified as a product. The square is where we sell the product. Many times, and is recommended before starting a business is doing a market survey of the area where it intends to open the business.

The price is the cost to the public or selling price. The price is one of the key factors in selling a product but not the only and is not the determining factor in most cases. Although this seems to contradict common sense, we have tested many products and services from different classes. And to prove just have to look at the stats of products sold, almost never appears as more selling the least expensive.

You can do much to increase sales without touching the price or even increasing it.

Promotion is the advertising we do to sell the product.

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Looking at the situation and current conditions, marketing and mobile advertising off certainly seems strong enough to consolidate in the digital advertising industry is growing at this time.

According to eMarketer estimates and forecasts, ad mobile advertising spending will see growth of 78%, reaching $ 744,000,000 in 2010. Although the data showed slowing growth, advertising spending will reach 1,100 million dollars in next year 2011 and more than 2,500 billion in 2014.

Noah Elkin, senior analyst and author of the report by eMarketer noted in this connection that “the expansion of markets and the use of smart phones and mobile devices has led to more and more companies and advertisers to pay more attention to mobile advertising.”

According to estimates from the report itself, spending a video-based mobile advertising and display ads will be duplicated in the global balance of this year, while growth in advertising spending via text message (SMS) will remain in the back of a more innovative and more sophisticated.

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Financial institutions can make their ad campaign follows a series of criteria developed by the Spanish bank without authorization. Authorize the commercial development of products of the enterprise, but after the enactment of the new circular, which contains the institution to follow a set of principles developed by the Bank of Spain to the development of their campaigns, thus canceling the previous system of prior authorization.

The criteria developed by the Spanish Bank urged the institution to promote “clarity, objectivity and non-misleading” advertising messages, as well as the requirements for internal controls and procedures that tend to support such requirements.

Ordonez will oversee the campaign after it has been made under such conditions and may require the institution to correct any inappropriate behavior, and cessation or correction of ads that do not meet the forecasts provided.

New circular also urges institutions to comply with self-regulatory body that approved the advertising business.

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According to a statement, you should see that the publicity does not harm the interests of consumers and have all the actors involved in the process and the participation of consumer organizations.

Decree of the Minister of Economy and Finance, without prior authorization that the agency gives ‘ad campaign’ means eliminating filter bank is more important and one of several criteria that provide credibility and reliability for this sector, “any form of guarantee that the consumer should receive the advertisement by the bank left now at the mercy of the goodwill of the financial organizations themselves. “

The UCE has asserted a claim of authority action against violations of financial products for consumption.

Practice self-control, exclusively by financial institutions, “is always translated into countless forms of harassment against the interests of consumers, as evidenced by the thousands of cases that stand for misleading advertising in the credit.”

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Ways to make money online there are several, some are known to create a website and make money from advertising, creating an online store, join some affiliate program, sell products on auction sites, etc.

But beyond these traditional forms are other ways to make money online that are little known, but now they are allowing a lot of money to thousands of people, see 3 of them:

• Be a teacher network

An unusual way to make money on the Internet that is allowing him to amass small fortunes for many people is to become a network guru.

A network guru is a person known and recognized as an expert in your area, which teaches, advises, trains and educates others about various subjects through various means virtual.

Today there are several Internet gurus who make a fortune, most of them are in the English speaking market, but are also gradually starting to appear speaking teacher.

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It is very important to properly manage the money you have available to invest in your business, whether a lot or a little, because if you invest a lot and evil, is a lot of money thrown away. And if little, the reason is obvious, you have to get the best possible performance. What you will learn some guidelines to properly manage your budgets, without trouble later.

Guideline 1 Set your budget:

According to the budget that count,  Become a spending plan and set limit to what you spend on each item.

With the theme of money and budgets is very important to the plan, is the way to have the money well controlled, you can surprise of the many things that you can get to allow keeping track of money.

If there is no planning or control the money, it’s easy to fly and do the same you find out how. This pattern can also be applied to the cost of your home.

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