Archive for the ‘Businesses in the Region’ Category

Because the differential characteristics causing a sheep farm should establish policies for this sector:

- Create new forms of selective credit.

- Designing a legal form appropriate to the situation temporarily and for certain activities.

- Create a new tax figures to ensure transparency and interoperability transaction.

- Determining the ownership rights of state policy.

- Facilitating access to safety net against economic crisis, climate variability and infectious disease. Establish mechanisms involving the private sector to reduce the negative impacts through the use of “price bands” or “the future of the market.”

- To design programs to promote the diversification of small producers. An alternative is the use of native wildlife (Guanaco, Rhea, mara, etc). Another is the development of activities related to beef and sheep meat and milk are a bit exploited. These programs require a more comprehensive approach throughout the production chain.Also required to implement the learning process and the “pilot” project before the start of a larger program. Types of alternative products are not only open the option for producers to diversify but also benefit the industry and manage to take a wild resource. It would be good if more and wider product range, which enables regional economic development.

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Here are tips for marketing small businesses and businesses that may serve to position your brand, increase your sales and retain your customers.

• Focalization in one type of product

The focus on a single product line or service, we will be recognized and associated with them, realizing that we are positioning ourselves in a small market niche where we excel and be recognized. Ex: we supply a repair service which includes PC’s remote assistance and transfer of machines.

In this way, we increased our position in the “head” of the customer and we are possibly among the first to appear on his “form” when you need a product or service offered rate. Also we can manage with a sense of quality associated with it could afford to handle a somewhat higher price than the market. This does not invalidate have a variety of new products and services that customers are generally positive, but always associated with the main line.

• Specialize in one type of consumer

similarly to focus on one product; the focus is on a segment or market niche. This fund will enable us to meet their needs, preferences, habits, culture, shopping, etc. and adjust as a commercial offer. Ex: user target “new” computer and technology, more than 50 years. At the same time, explore this niche sub-segments within the main (is men and women, by education level, type of need whether professional or personal, etc.)

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To sell products online, no need to have a unique product, perfectly can promote other people’s products.

I give the example, Amazon.com is the largest library in the virtual world and from there you can buy almost any book you would not get on the shelves of a bookstore normal. They have an affiliate program, where you recommend to visitors to its website, books you want from this shop, and every time a sale is realized, you earn a percentage of the respective committee.

Why give the example of Amazon.com? Because they were among the first to establish what today is known as affiliate programs or affiliate programs.

Today, many companies offer that you promote in exchange for financial compensation, usually in what is known as pay per action. That means that only pay you every time a person buys and give a percentage of sales. Other model, such as Pay per Click, is someone to pay you for each click to the website to make them.

One of the biggest mistakes I see about this is that if you’re Web site, or the topic you drive, or if the target you drive, it has nothing to do with the topic that we handle, you really are losing time promoting our products or services. Why? Because if the purpose of your website is to bring together people interested in carpentry, cooking, in any other thing belonging to what are the marketing and business on the Internet, the more you advertise, you will not achieve sales. And if successful, the results to be obtained will be very, very few.

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The industrial sector in the region has experienced a slight improvement in the second quarter, according to the Industrial Situation Survey prepared by the Chamber of Commerce. Employers say that their turnover has increased compared to the one obtained in 2009, due mainly to improved production, exports and the decline in the number of stocks of finished products. The main beneficiaries were the large and medium enterprises. Most of the industrialists of the region, 42%, have assured that its turnover has remained stable between April and June, 34% noted a worsening and 24% improvement.

It is, as the House of figures “prudent” to improve the results obtained in the first quarter, where 35% of employers experienced a plateau in their turnover, 48% reported worse results obtained and only 17% reported improvement. Exports have increased in the region in the second quarter. 41% of industrial enterprises have been an increase in the volume of exports, compared with 40% obtained in the previous quarter. For its part, the majority, 43%, has remained about the same level of exports and 16% of employers have sold less abroad.

The production volume has continued the path of recovery between April and June. Increased business with a larger volume, reaching 25%, compared with 17% in the first quarter and fell firms with low volume, reaching 32%. However, most employers, 43%, production has remained stable. In addition to this increase in production, there has been a decline in the number of accumulated stocks of finished goods in the warehouse. 20% of employers have reduced the number of stocks compared to 21% the previous quarter. However, the number of stocks of finished products remained stable for most of them (62%).

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