Archive for the ‘Lower costs’ Category

The companies focus on marketing and Internet advertising neglecting the quality of its products. Always looking for companies cut costs to achieve greater profitability, but is cutting spending quality control, and increasing advertising budgets.

Big brands such as Toyota, Johnson & Johnson or BP are breaking with “quality first ” and can kill within days a brand value that has taken years to build.

However, large firms do not agree with this. In fact, Toyota believes that “increasing the quality and lower costs go hand in hand. ” Furthermore, he states: “our responsibility to show safety and reliability is higher than ever. “

And this is not happening with the big brands, also is happening in small companies and dealers who do not have adequate support system and its products are less important than its sales force.