Archive for the ‘Marketing database’ Category

A Database is a comprehensive collection of interrelated and not duplicate information – usually stored in a computer and available to multiple programs. This information can be viewed or manipulated with precision at any time.

By extension, a marketing database is a system information file (built according to the definition above) about customers, prospects, products, sales and others in a company. This information is conveniently accessible to be updated and tested – and of course – to carry out marketing activities.

More specifically, this type of database is a collection of names and addresses personal information about these people – whether based on their purchases (or donations) or other external information.

Importantly, although common today is the electronic management of records, you do not need a computer to use databases in your marketing. Here’s an example …

1. Email Promotions and timed reminders

This has to be the core activity that you perform. If you have been subscribed to Business Success for some time, then you’ve seen the promotions I do for my own products – again and again.

What I call a “reminder” can be something as simple as a handwritten note. They are effective in case of visits to the doctor / dentist, oil changes and tune-up, and things like that.

Read the rest of this entry »