Archive for the ‘Online content’ Category

The reader of the Internet as the reader does not read printed material. Rather than read through the contents on the screen with your eyes until you find something that interests you. Therefore it is very important that anyone who wants to communicate with their readers in a virtual, know how to present your information so that they do not dismiss the message to read the first lines. Anyone who wants to succeed on the web, either providing a service or having your own business on the Internet, you need to know the basics of writing for the Internet.

The 10 Fundamentals of Writing for the Internet

1. Know the Community to which it directs
Ask yourself: What is the value of their content for them?
You need to know your readers the same way as a program of TV transmission must know your audience. Should know well their ages, education level, interests, problems, opinions, etc..

2. There is a difference between print and on-screen text
The printed content is structurally and functionally different from online content. The first reader reads on paper, while in the second reading light. In addition, the printed content is more formal and read passively. It is narrative and has a continuous view of the content. The writing for the web, however, is informal, segmented, interactive and dynamic.

3. Content on the Internet goes beyond mere words
When writing for the Internet, should think as if you were writing for a TV show. Think about giving the presentation and allow proper interaction. Analyze the environment in which your content will be found. Think of the ingredients audiovisual might add.

4. Words are also Graphics
The design is critical in a visual medium like the web. Therefore it is very important to consider the visual impact that gets your reader before you start reading. People are set much in the style of font, color and size of the text as it appears distributed on the page.

5. Never Copy and Paste
To find content for your site, just not very effective reuse content from another source. Adapt and organize it in such a way that is appealing to your readers and consistent with the rest of the site content.

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