Archive for the ‘Personal Economy’ Category

The emotional reasons to buy now (MECA), include what you really want (beyond price, which actually need it, or they can come to think of others) and our desire to avoid or stop the discomfort of not having . Our reasons or justifications Logic to Buy Now (JLCA) are ways of helping to justify action.

When people think of a product we should make sure they have MECA (Emotional Reasons to Buy Now) and JLCA (Logical Justifications to buy now) much larger and more powerful than their REC (Reasons to Avoid Buying.) If a person does not buy it REC because their are more powerful than their MECA and JLCA.

That is, people need “excuses” logic to justify their purchase to themselves, and especially to others. It’s a way to rationalize a purchase that, in most cases, was emotional. Publicist expert provides these means of streamlining so that the reader does not have to take the trouble to look for himself. In short, the publisher makes the reader want something, and then provides you with what you consider a good excuse to buy:)

Another reason why you must provide evidence, is that people tend to distrust what they advertised. An experiment showed that almost 80% of people who read the announcements of 342 large companies questioned the veracity of their statements.

The more facts, evidence and shown to provide, the more credible your advertising.

The Two Forces That Work Together

Reason and emotion work together for sale. Evidence builds credibility, proving the advantages and benefits you promised. It makes the reader feel that your purchase will be safe and smart – and that may justify his decision. You can not justify itself if it acted only by emotion – must have good reasons.

As the philosopher William James, “the rate of nine hundred ninety-nine thousand people will be satisfied if they can find an argument that they can recite in case your credulity is criticized by another. How is your emotional motivators to help you present the evidence? The strongest and most effective are your promises emotional, more quickly and completely will be accepted your evidence.

This is an important psychological truth that has been punctuated by various authorities. To clarify and emphasize the point three of them let me paraphrase: “There can be no doubt,” says Joseph Jastrow, in The Psychology of Conviction, “about where it all begins. The original source of the conviction is emotion. “Psychologist David Seabury, puts it this way:” The reason is powerless to change states of consciousness, except when mixed with emotion. “

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Today the world faces economic phenomenon of the financial crisis which threatens the existence of markets and companies. In our case the reality is similar. The crisis affects more people around the world. The value for money is a frustrating issue being discussed by the thousands daily. Perhaps you’re one of them and maybe some you see you’ve asked the following:

How I can improve my financial situation?

In economic sense, the crisis is a variable factor, which is limited mainly by changes in financial markets.

Undoubtedly, this factor is uncontrollable for anyone since it is not possible to focus on those changes. However, it is possible to use the human factor as a strategy to create stability and financial soundness. This strategy should follow the primary objectives of any personal economy.

Among which are: controlling spending, paying off debts, generate greater liquidity, plan to hold a personal or family savings, spending plan or budget.

No doubt this strategy should be directed to any of these primary objectives. This is the point where your consciousness comes in handy for exercise each of the steps that compose it. Based on this conclusion is valuable to use a personal financial planning. A plan of this type can train the human factor in order to exercise strategic control and make positive changes in your economic life.

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