Archive for the ‘Service’ Category

Not all display correctly in all that done by the entrepreneur, business, business, very often they do, they give some errors, that those who have studied have revealed, in addition to others that our professional experience has been collected. In the letter, collected more frequently, so those interested in these items were taken into account, and help others avoid that this is not to.

Several models have been implemented and a successful outcome. To consider the implementation of the cluster at the regional level we must first of all, understand what cluster.

The basic concept of Cluster is based on several corporate strategic alliances “to work as a team” for the common good of all. These organizations maintain their corporate structures, tax and legal, is does not alter their status. No need to be a branch of the same product, but whether they should or complementary products. The goal is to create, using internal or external catalyst, how to utilize the available resources, minimizing waste and cost to meet competition.

In fact, in recent years has been completely agreed to the post-industrial economy, with rapidly moving from an economy based on manufacturing and goods, which provide maximum value to information, services, support and distribution. This change favors, for its part, the so-called knowledge workers, a new class of highly educated people, wealth and mobility, which is considered free agent market. Be appropriate, then, in a knowledge-based economy, a concept which was then examined.

Faced with this reality share the views expressed by eumed.net that companies that are part of the cluster benefit by being able to act more productively in the provision of inputs, have better access to information and technology, collectively to be able to create the institutions necessary to support all efforts of the cluster. Also part of the cluster “” their interest in coordinating with related companies and is a mechanism for measuring and motivating improvement compared to other member firms of the cluster “.”

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Here are tips for marketing small businesses and businesses that may serve to position your brand, increase your sales and retain your customers.

• Focalization in one type of product

The focus on a single product line or service, we will be recognized and associated with them, realizing that we are positioning ourselves in a small market niche where we excel and be recognized. Ex: we supply a repair service which includes PC’s remote assistance and transfer of machines.

In this way, we increased our position in the “head” of the customer and we are possibly among the first to appear on his “form” when you need a product or service offered rate. Also we can manage with a sense of quality associated with it could afford to handle a somewhat higher price than the market. This does not invalidate have a variety of new products and services that customers are generally positive, but always associated with the main line.

• Specialize in one type of consumer

similarly to focus on one product; the focus is on a segment or market niche. This fund will enable us to meet their needs, preferences, habits, culture, shopping, etc. and adjust as a commercial offer. Ex: user target “new” computer and technology, more than 50 years. At the same time, explore this niche sub-segments within the main (is men and women, by education level, type of need whether professional or personal, etc.)

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