Several months ago I went to a country in terms of business I see customer service with fresh eyes and a smile. When someone is in a foreign culture for the amount of time is much easier to see the nuances of customer service … or lack thereof. Being in different surroundings fresh from being in and around your own place of business, where the little things that make a difference can easily be ignored.

For example, when you’re in your own town, you know how to get around, what will happen in places regularly visited the business, and what is acceptable service. Things can easily go missing without being noticed because you have other things on your mind or your mental rationalize their absence.

But when I’m abroad took me out of my familiar zone. I’m experiencing things as a new customer really much more than usual. And, with different languages and different cultures, it is much more enlarged, too.

Eye contact, behavior, and the desire of employees to serve customers all enlarged. I had forgotten how strong these factors can affect retail customers. Strangely, the signage (or lack thereof) also makes a big difference.

Well-placed, signs instructive to go far to help new customers understand something about how your business operates. They lack easily create new customers wondering where to find things or the way to go. I found myself quickly want to return to places that have good customer service, and want to avoid places that do not exist – even if the company has what I want.

And with these experiences I glared advice people to view their customer service with “fresh eyes” Does someone who has not been a customer at your business before coming – and then find out their thoughts about the experience… What could be better? What will help them want to do business over there? Then – do it again … and again. Look for ways to improve, and then make improvements. Just remember: The way to gain insight into the best is still to use fresh eyes and a smile in serving your customers.

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