According to Wikipedia, credibility has two dimensions: the ability to build trust and the degree of knowledge. Therefore, you should try to position themselves as expert in your niche and gain a reputation for integrity on the web.

There are different ways:

1. Publications

One of the great benefits of writing articles, other than to attract traffic to your site, is to position themselves as experts in their field of expertise. It is important to deliver valuable content in their publications. So people will see that you really have control over the subject and will be interested to hear more from you.

2. Integrity

Professional integrity is a fundamental aspect of the credibility of business on the web. Do not make promises that can not meet and make sure that their products and services are of high quality.

For it is important to make a constant assessment of their management. You can survey his followers and always be open to criticism, however much it hurt. Another way to demonstrate integrity is to give customer service top notch. In this area it is easy to make a difference, since most web entrepreneurs are negligent when personally involved in the problems of their clients.

3. Testimonials

One of the best ways to gain credibility is to publish testimonials from your customers are satisfied with your products and / or services.

How to Get Testimonials?

Often come alone. People who are experiencing a change in their lives because of your products are going to write to thank him. All you have to do is get permission to publish the testimony of the person. Never post a testimony without the prior permission of your customer!

Another way to get testimonials is by ordering them directly to their customers. Can you give an incentive, such as an audio report or free gift for anyone who wants to give a testimony. Another powerful incentive could be to offer the testimony published in your newsletter or website for them to gain exposure through its publications.

Components of a Good Testimony on the web:
• Full name of person
• City and country of residence
• Photo of the person
• The witness must not only contain nonspecific background as excellent, exceeded my expectations, amazing, and so on. Ideally it should contain numerical data, such as: “With the product XYZ got 5 kilos in two weeks.”

4. Recommendations from others

Another way to gain credibility is to receive recognition of familiar people in the field. This can be done by establishing strategic alliances with others on the web, interviewing experts and by contacting people involved in your niche.

5. Conferences

There is no better way to gain credibility than appear in public before a large audience. This can be done in a virtual or real. By participating as an exhibitor at a conference will gain the exposure necessary to be known as an expert and at the same time, may prove to be a person of integrity and reliable.

6. Stay in Time

Finally, the best indicator of credibility is the permanence of their business over time. It is assumed that fraudulent or ineffective business will cease to exist, while the services and products that really work will remain in time.

Although it will take years to establish its credibility through this route, is by far the most powerful. It’s one thing to start a new business on the web offering an excellent product and is an entirely different when you can say that 10 years has been solving customer problems in the field. Once you have established your credibility in your niche, customers will begin to get themselves and their business on the Internet will flourish as never before.

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