There are many customers, partners and friends who have one or more years designing the product, and meanwhile make no other activity. Always, the first thing to do is start building a web presence. Why? Because if you wait until the product is developed and action that takes one or two years, when you are ready to mount the website does not have an audience or an audience and loyalty. We are wasting time, recommended to start with the list from now on.

The sooner we start the better. But keep in mind, the key to that list is to add value, great value, even without expecting anything in return, all you do is build relationships. Assemble a list of interested prospects in a particular subject matter is ideal, because when you leave the product to market, we will have a number of people that if they have provided sufficient value, and we generated the corresponding confidence and credibility, facilitates the process purchase.

Focus, alongside the creation of the product, in developing this presence of content via the Internet. The easiest way is through a blog. A blog is nothing more than a collection of content that is provided to a user, do not have to be supernaturals have to be another interesting but can be short also have to be directly related to the subject to be sold is say, with the future product.

Once you have that database, and has built trust and credibility, is the time to market the product, not before.

Many people, for example, begins to develop a product and it does based on their own experience, asks for feedback from the market, and that’s a big mistake. The best thing you can do is get feedback, meet the interests of himself and go to develop the product according to the needs that arise in that particular niche.

In fact, a very interesting way to test a market, and even test if the product is intended to launch will be successful is through the use of surveys. We do surveys on the site, along the lines of “if you had the chance to ask a question to an expert in marketing and Internet business, what would be the most pressing is right now?”. Leave the box and provides an incentive for completing the survey, for example, provide a report, an audio or video. All that, ultimately, will provide all the necessary market intelligence to develop a better product.

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