The company work with has a mission, vision, future goals, and implements a strategy to gain an edge in the market by offering products or services.

According to these criteria the company according to Porter should be based on differentiation and minimization of costs, this strategy of “war” was valid until a few years (several years I would say) in which the product-oriented companies looking to do better than more competitive by reducing costs in the attempt.

Given the technology revolution and globalization, Web 2.0 is not the only way a company to differentiate themselves or gain a competitive advantage over their adversaries. Emerges as a theory called “Delta Model” Arnold Hex, in which a company stands by its strategy in a corner of a triangle. These are the best product, customer focus, consolidation of the system.

Summarize briefly what is each, the first “Best Product” as it builds what he was talking Porter, companies are concerned about differentiate the product and make it better than the competition. The second, “Customer orientation”, which means that companies worry about the customer, is oriented toward him, cares about what customers need or what you do, you feel comfortable with the product or service it would provide.

Finally, “Consolidation of the system” Emphasizes that we look across the value chain, knowing the entire process from inputs involving until the product reaches the customer’s hands, knowing this could make participating companies complementary and that the user feels more benefits to get our product or service.

Currently working on Digital Grandma Monterrey (GMD), a company dedicated to making software (Software Factory) and I started thinking about where you would put this company. At first glance I dismissed that has a kind of consolidation of system on the market as there are no companies that collaborate with it and fulfill the role of “complementarity”. Kabila some more and review the mission and vision of GMD (which is available on their main website) and interviews with leaders and managers could conclude that is dedicated to customer satisfaction, making this maximizes its profits, making things easier and worrying about their level of satisfaction.

Because it would be interesting to spend at apex (specimen Delta) and we would all benefit in this process, we would enter the customer’s value chain and we would obtain a higher profit margin. The question is how? Is something I’ve raised and I hoped to present a proposal to management soon.

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