A survey in Europe shows that 4% said the Directorate General of enterprises as the main responsible for the marketing errors. Only 25% attribute it to lack of professionalism of the sales team.

The vast majority of professionals, up to 73%, believe that they are the company and its marketing strategy to blame for the reduction of customers, according to the results of market survey “Why lose customers?” by RMG & Associates. In this sense, up to 41%, pointing to the address as the main cause, compared with 32% who blame the absence of a marketing policy.

However, only 24% of respondents give this responsibility to the lack of professionalism of the sales team. The lack of solutions to current customer needs and no added value to their expectations are the main causes of the loss of customers in organizations, as 57% of respondents.

The survey results relegated to second place other reasons such as the existence of lower prices in competition (15%), or the mismanagement that often makes claims (11%). As to what are the best ways to build customer loyalty, 30% of respondents indicated that add value to the management and 23.44% cited the loyalty programs. Only 6.7% named promotions and discounts.

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