For our purposes, is the result of a process that leads to something different, different, that did not exist before, which may be a new company or project, a new marketing strategy or a new product. Naturally, to achieve it requires creativity, specifically understood as the process that leads us to seek and find these new ideas.

Usually creativity is associated with genius, with great artists, authors or inventors, but this is only an expression of the same, which occurs when the innovation is great and important, having a great impact on a large number of people. But creativity can also manifest in more moderate levels, such as inventing a story to the children to fall asleep, or intermediate, just to generate ideas or solutions that have more impact on the environment in which we operate, as the organization or community

This creativity, regardless of level or characteristics, is key to individual advancement, professional, organizational and social. It is necessary for a parent in the relationship with their children, and for a writer or a housewife, for executives, politicians, teachers, spouses, children or adults. In short, we all need it.

And creativity is well understood, although some people may be considered more creative than others, is a quality human being, without discussing whether it is personality, talent or ability. Being creative is definitely a potential that we all possess, though it seems that some would have lost … It is said that among children creativity emerges as something natural, but in adults is almost nonexistent. What happened with that immense human capacity? Who has taken our creativity?

There are many obstacles to creativity, defined as those factors that prevent us from trying to change, or have ideas to innovate, becoming true brakes, which are in the personal, social and cultural.

There are difficulties in ourselves of psychological or emotional, such as fear of the unknown, fear of embarrassment, insecurity, the desire to succeed easily, prejudices, or even low self-esteem (thinking is not creative) as well of simply not thinking. Other problems are even in the use of our senses or related skills, such as difficulty to define or understand the real problem, to combine or recombine things, analyze and look at all angles, and so on.

Many of these limitations stem from the education systems, often in place to encourage creativity, inhibit or abort. Children come with all the innate and spontaneous creativity, but as they progress through their “teaching”, not “learning” the van missing. In the primary, secondary or tertiary storage is encouraged, absolute truths are taught, no links theory with practice, in short, is not taught to think, solve problems or seize opportunities.

It’s not just education, but a series of socio-cultural factors, which are usually not positive creativity. In personal life, as in work, social pressure from family to the company tend to focus on quick results, the disuse of the imagination, the abandonment of dreams, traditions, attachment to logic, conventions, lack of curiosity, for being wrong, and so on.

To be creative, have the ability to redefine and solve problems, seize opportunities to be more effective and to some extent the success, peace and happiness, we need, on a personal level, first to recognize the obstacles might be preventing our creative development and see what we can do about it, have a positive mental attitude, educate perception, achieve consistency, have discipline and exercise, plus the application of certain techniques and methods of creativity.

In the cultural and organizational, apart from the above, must be a change of attitude and values, to understand and appreciate the need and importance of innovation. Defeat the fear that was generated around the creativity in enterprises, because they think it makes the employee critical and this may break the status quo … (“I pay to work, not think” …)

Creativity is not something you have or not have, or who possesses a certain level, it is something that can and should be improved. Currently, knowledge of the creative, personal locks and organizational boundaries, can offer elements to improve skills and find methods that can achieve higher levels of personal and corporate level, as well as an innovative approach to problems. It is not magic bullets, but of methods, tools and techniques that help to channel the thinking, to identify real problems, alternative look, to question, to speculate, to use the full potential of our mind.

But what good is an idea if you do not turn it into something necessary and productive?
People often think that creativity automatically leads to innovation and focuses attention exclusively on this phase and ideas are judged more by its novelty than its potential usefulness. Creativity should not be an abstract thing, but translated into innovations. So we need an applied creativity.

Creativity is thinking new things, innovation is doing new things! Innovation is essentially the implementation of new and useful idea, it is the actual implementation that achieves a change in the system, in order to improve and refine some aspect of its structure, content or operation

We can say that creativity without innovation is like a dream, but innovation without creativity, there can be …

Therefore, we must guide the process by which ideas become real innovations, effective and profitable. The phases of the innovation are precisely the creative, ie idea generation and the executive, which transforms the idea into something concrete. And those results or innovations, can be of three kinds: business plans, new products and marketing strategies

The new business ventures lead to entrepreneurship, which refers not only to the creation and implementation of new business, as there are different kinds of entrepreneurial activity and that this transformer and spirit can be brought to light on or off an organizational context given previously. Some people set up businesses and there are those who transform or improve.

Is the intrapreneur, who is the entrepreneur within the company that assumes active responsibility to produce any kind of innovation within the company, which introduces and produces new products, processes and services that enable a company to grow and benefit entrepreneur and independent businessman who is seeking to create companies and plays the same role as above, but outside organizations

The new products relate to something tangible or intangible that never existed before, something existing improvements or simply imitation products, than in any of these expressions, are essential for any company, whether to stay and grow in today’s competitive markets, global and unpredictable. These new products are transcendent for strategic reasons of profitability, image, competition, among other

Both results of innovations, ie emprededuría and new products, bring large riesgosineludibles, since we may be experimenting with technologies, markets, buyers, consumers, or different users. However, most of the failures, according to related studies, are due to ignorance of the market, products or inadequate services, marketing mistakes, mismanagement and poor business planning, rather than technical or financial problems

Hence arises the third key element, as well as creativity and innovation, which is marketing, which helps identify the ideas, projects and strategies, to evaluate and validate to the real needs and expectations, also help design of products, businesses and projects and marketing them

The modern concept of marketing reminds us that we offer and sell satisfiers of needs, desires or solutions, that a number of added values ??that increase customer satisfaction, that the products have features and benefits, but what is the benefit is acquired , we provide experiences that have to be memorable and, finally, our offer is transformed into images and perceptions of ideas, innovations, projects and companies that are proposing.

Hence, the market is that guides everything we do. It tells us about products, how much money they are willing to pay for them, where and when they would find them and how they would like to hear about them. Therefore, the knowledge and understanding of market and customer, is Determine to make marketing strategies and plans.

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