According to a recent study, users and consumers spend almost a quarter of their time online (23.5%) to the media and social networks.

The growth of this trend even further highlights the decline experienced by the email that was reduced from 12.5% to 9.3%, representing a decrease of 29% compared to last year’s data.

Despite some predictions to the contrary, many experts believe that the increasing trend on the use of social networking is not a real threat to the email that still ranks third among the activities in relation to time spent by users online. However, it is noteworthy that the difference between the two activities is increasing day by day.

This trend is accentuated undoubtedly due in large part to the significant growth of business interest by the media and social networks as strategic channels to develop and implement their communications and marketing.

In this sense, Arturo G. Berzosa, Director of Kraken Network Marketing Software, software Development Company and communications services and email marketing showed that “the more active user of Social Networks, more time spent on reading emails, taking as reference data from other reports related to Nielsen.

However, too many people in a manner contrary view that the proliferation of social networking could end the dominance of email as the main channel of communication both online and at the level of particular businesses and enterprises. Something that so far today, it might seem unthinkable but could turn around with new innovations and benefits associated with social networks like Face book, if they take services or tools that centralize messages from different mail accounts as you use services like Gmail .

In fact, rumors that Google might address this market with the staging of a new social network, could revolutionize the concept that far to dispel the email as a communication medium, may eventually be swallowed up to form an integrated part of new media and social networks of the future.

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