One of the main characteristics of these prospects is not to achieve but directly selling a product, that is, more than a letter of landing is a sales letter. The first peculiarity that has an effective sales letter or high conversion is that the visitor should give one and only one alternative.

Most people are not aware of this and what it does is send the user to a landing page that is part of a structure of blogs, where not only is presenting the offer of a product, but are given to read other things also are sent to Twitter, there are likely to subscribe to RSS, they are asked to share in Skype, you share in Facebook. In short, 50,000 calls to action, when what we really should do is send a page or a sales letter for a single action.

And that one action is either to buy or not buy. Anything else confuses the prospect, with so many possibilities are downplaying what should be a landing page.

It is advisable, when traffic is leading to a sales letter, make a single action. Anything to avoid, distract or take the person to take any action different from the one you want is something unwanted. So that should be a landing page of a single action.

Sales letters are focused on one goal, because of this, anything to stay away from that goal should simply be ignored.

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