Posts Tagged ‘advertising’

I love teaching others my knowledge, and here I present the strategies they use and you can deploy to any release you have planned.

1. Work Plan Marketing / Advertising

Build a list of advertising strategies you will use. Do not choose a lot, just choose between 3 and 5, in which you focus aggressively. The ones I use are:

- Facebook
- Affiliate Programs
- Strategic Alliances
- BBS with Solitary Promotions
- My Blog

2. Create Expectation
Before launching the info product or services that creates expectations in your potential customers. What I do is:

- Notify the list weeks in advance that something is coming.
- I write articles under the theme of the inseminate.
- Teamwork with strategic alliances, ensuring that frequently publish promotions. And almost everything is automatic.
- Using Facebook to leave reminders of the inseminate is coming.
- Free to publish audio sales tips.
- Public tips on Facebook and then close with a link to the inseminate.

In short, a strategic plan, consistent and disciplined to reach my goal of attracting potential customers.

3. Delegate

You can not do everything you need to delegate other areas you away from advertising. In this case, use the power of my assistants to publish my newsletter and my articles, upload them to Facebook and my blog, distribute my content and so on. The delegation is successful. I tell you with my heart in my hand.

Read the rest of this entry »

The emotional reasons to buy now (MECA), include what you really want (beyond price, which actually need it, or they can come to think of others) and our desire to avoid or stop the discomfort of not having . Our reasons or justifications Logic to Buy Now (JLCA) are ways of helping to justify action.

When people think of a product we should make sure they have MECA (Emotional Reasons to Buy Now) and JLCA (Logical Justifications to buy now) much larger and more powerful than their REC (Reasons to Avoid Buying.) If a person does not buy it REC because their are more powerful than their MECA and JLCA.

That is, people need “excuses” logic to justify their purchase to themselves, and especially to others. It’s a way to rationalize a purchase that, in most cases, was emotional. Publicist expert provides these means of streamlining so that the reader does not have to take the trouble to look for himself. In short, the publisher makes the reader want something, and then provides you with what you consider a good excuse to buy:)

Another reason why you must provide evidence, is that people tend to distrust what they advertised. An experiment showed that almost 80% of people who read the announcements of 342 large companies questioned the veracity of their statements.

The more facts, evidence and shown to provide, the more credible your advertising.

The Two Forces That Work Together

Reason and emotion work together for sale. Evidence builds credibility, proving the advantages and benefits you promised. It makes the reader feel that your purchase will be safe and smart – and that may justify his decision. You can not justify itself if it acted only by emotion – must have good reasons.

As the philosopher William James, “the rate of nine hundred ninety-nine thousand people will be satisfied if they can find an argument that they can recite in case your credulity is criticized by another. How is your emotional motivators to help you present the evidence? The strongest and most effective are your promises emotional, more quickly and completely will be accepted your evidence.

This is an important psychological truth that has been punctuated by various authorities. To clarify and emphasize the point three of them let me paraphrase: “There can be no doubt,” says Joseph Jastrow, in The Psychology of Conviction, “about where it all begins. The original source of the conviction is emotion. “Psychologist David Seabury, puts it this way:” The reason is powerless to change states of consciousness, except when mixed with emotion. “

Read the rest of this entry »

Make the sale, keep in mind that working with a human being who wants to find an answer, a solution to a need. People, for example, when going to a mall or when you surf the Internet, is, in theory, looking for a product or a service. But here begin the questioning. Will this product is what I want?

The product is not really what the customer is buying, what they are buying is actually a result, however, if you look further the result is not the end of the process. Whatever the outcome is the benefit that this product can give the customer a benefit that further contribute to the solution of a problem it has.

Given this it should bring a typical example used in advertising: “People do not buy drills, holes people buy.”
This can be explained well. People do not buy the drill, which in this case is the product, people buy the hole that is the result, but it does not end the matter, what people buy is the benefit that can give you, for this example could be to hang a picture on the wall.

Say this person is just moving house and want to hang a picture and there is a hole to put the screw to hang a picture, that is the benefit, but what’s the solution? Sounds silly but it could be that the wife continually repeated “three weeks ago we moved house and has not hung the picture on the wall” That’s the problem and the purchase of the product you are looking for the solution to that specific problem.

This example is suddenly something quite funny and simple, and may not be used in an advertisement for holes larger problem exists that, but it clearly illustrates a point you want to reach. This is the process in which a customer decides to buy a drill, but his psychology followed all a way to conclude the purchase. Probably did not need a drill, there are probably other ways to hang the picture, but then see another point to understand more thoroughly the issue.

Let’s experiment. Look at your computer monitor, divide it by 4 points at one end. On the first point, place the product in the second division the result for the client, the benefit in the third and last solution to the problem. That is the process of study, introspection, that’s the essential formula for creating a good sales letter.

With these four steps the letter will be successful. The product is presented in the first instance, we begin to specify the output provides the purchasing. Then describes the benefits and finally, the solution to the problem. All this can be done in video, audio and also following the same scheme to produce an excellent, productive and competitive sales letter.

When starting a new venture, it can all seem simple. The organizational and administrative seems obsolete and unnecessary. But if you think ahead, there is no way to make our venture real benefits if we do not think management policies and smart organization.

In this article we will explore and propose possible solutions for freelance professionals in the computer, based on my own experience, because to deny it in courses I had to do to solve the great organizational vacuum with which I was in the better economic times that unilateral undertaking that eventually became a small business.

1. How to organize our enterprise?

The foundation of every enterprise should be the organization. Organizing is not easy and takes time. Without this organization, it is impossible to obtain optimal results. The backbone of this organization is to develop a business plan.

The business plan is intrinsically related to the anticipation of the decision-making and how to carry out our entrepreneurial project. Basically is to set goals and establish how to attain them.

Read the rest of this entry »

An economists’ forecast that inflation will be 4% next week and will most likely be wrong. No, not the scientists who do a good job and a bad economist. The problem is the nature of the data that each work. The data that we use in economics, always, by definition, wrong. “Wrong? Maybe I’m too far away, I mean, old, past, or simply does not reflect the current reality. They reflect the reality of the past.

Economists will be asked to provide a vision or figure what would, for example, the economic dynamics in the next quarter. Very difficult task if one takes into account all the information and the best in the world delayed and did not reflect this. To simplify this argument, think about your business. Can you, today, to say what level of sales this quarter.

Difficult task, especially if we assume that your company’s sales and themes inherent in the product, branding, advertising, etc., will be affected by inflation, overall economic growth, investment, type of contrast, etc. But if you can not say how much they will sell economists, how economists to provide a projection that are more or less realistic than what would occur in the environment.

Read the rest of this entry »