Posts Tagged ‘Marketing’

When we started doing business on the Internet act as we act, and in most cases do not achieve results. And we’re not used to communicate professionally.

People say in information systems

about your brand or business person You need a business plan and marketing or you have GPS. We came to friends, family, etc., Where a bond of trust and we dwelt with ease. But how do to communicate with large masses of people?

How to manage virtual relationships, and reach their hearts? The only way to learn is by doing. What do you give in these relationships? Always get what they have, and what do we have?

Many have entered the Internet business to make money, but then you realize it’s a mistaken goal. You can not go with a basket of candy on the Internet to collect coins.

People surf for information, communication, and that’s what we need to take to reach people as individuals. Each person comes with his love or hate, with their dreams and defeats, but finally their talents respond.

No longer do business on the Internet to sell, but to create a system where people feel free to choose “to consume.” Consumers do business, your personal brand and communication tools create the system.

The companies focus on marketing and Internet advertising neglecting the quality of its products. Always looking for companies cut costs to achieve greater profitability, but is cutting spending quality control, and increasing advertising budgets.

Big brands such as Toyota, Johnson & Johnson or BP are breaking with “quality first ” and can kill within days a brand value that has taken years to build.

However, large firms do not agree with this. In fact, Toyota believes that “increasing the quality and lower costs go hand in hand. ” Furthermore, he states: “our responsibility to show safety and reliability is higher than ever. “

And this is not happening with the big brands, also is happening in small companies and dealers who do not have adequate support system and its products are less important than its sales force.

According to a recent study, users and consumers spend almost a quarter of their time online (23.5%) to the media and social networks.

The growth of this trend even further highlights the decline experienced by the email that was reduced from 12.5% to 9.3%, representing a decrease of 29% compared to last year’s data.

Despite some predictions to the contrary, many experts believe that the increasing trend on the use of social networking is not a real threat to the email that still ranks third among the activities in relation to time spent by users online. However, it is noteworthy that the difference between the two activities is increasing day by day.

This trend is accentuated undoubtedly due in large part to the significant growth of business interest by the media and social networks as strategic channels to develop and implement their communications and marketing.

In this sense, Arturo G. Berzosa, Director of Kraken Network Marketing Software, software Development Company and communications services and email marketing showed that “the more active user of Social Networks, more time spent on reading emails, taking as reference data from other reports related to Nielsen.

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A successful business begins with the quality of the people around them. A successful businessman hires leaders. A successful businessman prefers to hire a leader rather than a worker to go cheap.

There are many secrets to success in business but only secrets are qualities and preparation. Later we’ll talk about each and every one of the points that must be strengthened to become a successful entrepreneur, but today I want to refer to something that is often overlooked is that, a successful entrepreneur is never alone.

A successful entrepreneur does not have to know it all or how. The secret to its success is to hire and surround himself with people trained in their specialty.

A successful businessman, devoted time to the preparation of its staff and its leaders, learning everything he can from them.

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The aim of this article is not predict whether or not we are in crisis, talking about the sub prime, financial problems or decline in home sales … but offer a practical vision of how to tap the turbulent times, the advantages and recommendations.

We want to give a realistic view of what has happened in similar situations and that’s not a bad situation or as an investor, either as manager or as a shareholder … Because in these situations, firms exponentially improve your results. Therefore, the important thing is to be among the minority who knows how to exploit the situation and getting better results than in good times.

For all this, and analyzing previous similar situations, both overall and sectored, we propose the following Decalogue:

1. – Have a strategic plan and follow it strictly. As I like to say in these situations, the important thing is to “see the light at the end of the tunnel” and “that is precisely what should give us the strategic plan because although there are many stones on the road “, a plan gives us confidence that the end the results will be good. You must know where the organization and where it is headed, making it a participant in the whole team.

2. – Do not panic! It is very common in these situations come to a situation of psychosis, in which instead of seeking solutions, you start to complain about what happens in situations … rather than seeking to escape the situation.

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More and more companies are jumping on the bandwagon of social networks, and as a result, many questions. The most often repeated is how I measure ROI? Unfortunately there is still no “system” to measure what happens in social networks. “Marketers” from around the world break head to find the best way to measure the profitability of social networks and how to explain to companies that have not yet understood its importance.

Marketing on social networks is, for example, as email marketing, where you can see the number of emails you send, which is open, the clicks that are made, the number of conversions, etc. Most of what happens in social networks is behind a login, so the old method to quantify the traffic does not work.

As with any other means of marketing, each company has its own reasons and objectives when they reach their market through social networks, so that actions to listen and measure will be different in each case. The field of “Social Media Analytics” is still too new to establish fixed rules, but then you have five considerations that should be taken into account when measuring your success in social networks:

• Define a goal

Before jump into social networks, you should set a concrete goal you are pursuing. Start various activities in social networks without a clear goal you will not get the expected results. A clear objective will guide you through the following: social networks that interest you, type of content that you are sharing, conversations in which you participate, etc.

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